With innovation at our core, we guided the Browns DNA into the modern day, opening an augmented retail concept boutique in 2017. Located in Shoreditch, on 21 Club Row, we found the ideal place for our second home. Designed in collaboration with London-based architects, this playful boutique takes cues from the creativity and boldness of East London. With a gender-neutral approach, the entirely flexible space combines womenswear and menswear collections from the finest names in luxury with the tastemakers of tomorrow.

Operating ground-breaking technology with tech-enabled styling suites, Browns East blurs the lines between the physical and the digital. Our in-house fashion specialists are on hand to assist you at every part of your journey, offering personal shopping appointments tailored to your every need. The immersive space at Browns East is where we build a world that’s truly unique, creating distinctive experiences in collaboration with our community that you won’t discover anywhere else.